Privacy Policy
Planet Realty LLC
Effective Date: October 26, 2026
Planet Realty LLC ("Planet Realty," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide when visiting our website, requesting real estate services, or communicating with us.
This Privacy Policy describes how we collect, use, maintain, and protect your information, including information related to SMS text messaging.
1. Information We Collect
We may collect the following types of information:
• Name, telephone number, mobile phone number, email address, and mailing address.
• Property addresses, property preferences, and information concerning real estate transactions.
• Information provided through website forms, appointment requests, inquiries, and communications with our agents.
• Information regarding buying, selling, leasing, property management, valuation, or other requested real estate services.
• Website usage information, browser data, cookies, and related analytics information where applicable.
• Communication preferences and records of SMS consent or opt-out requests.
2. How We Use Your Information
We use collected information to:
• Respond to real estate inquiries and service requests.
• Communicate about property listings, showings, appointments, transactions, and requested services.
• Provide relevant real estate information and market updates.
• Send SMS messages and marketing communications where legally permitted and where required consent has been obtained.
• Improve our website, customer service, and business operations.
• Maintain business records and comply with applicable laws.
3. SMS Messaging and Mobile Information
If you expressly opt in to receive SMS communications from Planet Realty LLC, we may send text messages concerning real estate inquiries, appointments, showing confirmations, property updates, transaction-related matters, and, when separately authorized, marketing and promotional communications.
Message frequency varies based on your requests, transaction activity, and communication preferences.
Message and data rates may apply.
You may opt out of SMS messaging at any time by replying STOP to any message. Reply HELP for assistance.
Consent to receive marketing text messages is not a condition of purchasing any property or service.
We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with third parties or affiliates for their own marketing purposes.
We may use service providers to facilitate messaging, customer support, and other operations on our behalf, subject to appropriate confidentiality and data protection obligations.
4. Information Sharing
We may disclose relevant personal information to service providers, real estate transaction participants, attorneys, title companies, lenders, inspectors, cooperating brokers, or other parties as reasonably necessary to fulfill services you request or as authorized by you.
We may also disclose information when required by law or to protect legal rights.
We do not sell mobile phone numbers or SMS consent information to third parties for marketing.
5. Cookies and Website Analytics
Our website may use cookies and analytics technologies to understand website activity, improve functionality, and evaluate our services.
You may manage cookies through your browser settings. Certain website features may not function properly if cookies are disabled.
6. Information Security
We use reasonable administrative, technical, and organizational measures designed to safeguard personal information against unauthorized access, misuse, or disclosure.
No website or electronic transmission method can be guaranteed completely secure.
7. Data Retention
We retain personal information for as long as reasonably necessary to provide services, maintain records, comply with legal obligations, resolve disputes, and support legitimate business operations.
8. Your Privacy Choices
You may contact us to request correction or deletion of personal information, subject to applicable legal and record-retention requirements.
You may unsubscribe from promotional emails through any unsubscribe mechanism provided.
You may opt out of SMS communications at any time by replying STOP.
9. Third-Party Websites
Our website may link to third-party websites, including property search platforms, lenders, service providers, and other real estate resources.
Planet Realty LLC is not responsible for the privacy practices of independently operated third-party websites.
10. Children's Privacy
Our website and services are not directed toward children under age 13. We do not knowingly collect personal information from children under 13.
11. Changes to This Privacy Policy
We may revise this Privacy Policy periodically. Changes will be posted on our website with an updated effective date.
12. Contact Information
Planet Realty LLC
924 Whalley Avenue
New Haven, CT 06515
Website: https://www.PlanetRealty.Homes
Email: [email protected]
Telephone: 203-982-4985
For privacy-related questions or requests, please contact us using the information above.